Is it even fair to compare him with Exceed and Excel? Considering Dane Shadow has only 61 live foals in his first crop off of 84 mares covered. Of those only 29 are named. That was off of a $12,100 service fee.
Compare that with Exceed and Excel, who does stand at Darley, so is guaranteed of far superior mares. He covered a total of 157 in his second crop, and got a total of 123 live foals. Of those, 81 are named so far.
Not a fair comparison, when one has the commercial backing and support of one of the two biggest studs in the world, and the numbers to show it, whilst another is having to compete at less than 10% of the service fee, and in the same playground, the Hunter. Not to mention the other bells and whistles that Darley does throw in as well.