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Racehorse TALK

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Author Topic: The Reason They Called it BLUEBLOOD  (Read 502 times)
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The Inquisitor
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Original Post 2008-Dec-17, 10:56 AM

Has Darley purchased Blueblood magazine?

When it was known as The Ausralian Bloodhorse Review, it was considered the most prestigious publication in the Australian thoroughbred industry.

Once, a horse had to actually earn the honour of making the front cover of the magazine, and it was considered the ultimate seal of glory in a horses career. Now it seems that simply money and fat advertising budgets can make up for achievements on the racetrack and the breeding shed instead.

Take a look at this months cover, for instance. It’s straight from a Darley brochure - right down to the artsy photograph and the funky DU headline.


I have to admit I never believed that Australians would roll over so easily.

Yes, I know all the other publications have been doing it for a while, but they were mostly all advertorial anyway. The Bloodhorse Review – I mean, Blueblood – was different. It used to actually stand for something.

Anyway, at the rate the economy is collapsing right now they will probably own the whole industry soon.


I wonder what is the next Australian racing icon they can buy? How about Phar Lap wrapped in blue or Bart passing around the celebrity sandwiches at the next big Open Day?
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Hillbilly
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2008-Dec-19, 08:43 PM

The industry is suffering across the globe. Markets are collapsing everywhere and this year sees a massive over supply of stock for sale. This is no time for insularity. Buyers/Owners are disappearing in their droves with many going under in recent months. The biggest purchase at a recent sale was made by Benny Anderson of ABBA fame. Where did all the big boys go?

Never mind the folks from Dubai buying out the entire industry. They have more debt than seems viable right now. The government has a massive stake in real estate which looks very dodgy in current conditions. Many projects with no hope of short term profitability are already underway. Their financial plight is further exacerbated by the falling price of oil and diminishing returns from tourism.

Bart would galdly hand out the cucumber and egg mayo sarnies if he was guaranteed some quality horseflesh into the stable.
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TMTHERAVEN
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2008-Dec-19, 08:57 PM


Silly,

I am looking at buying a house at the moment. DO you think it wiser I buy a promising two year old, send it to the Stoute yard, in the hope of winning a 3 y/o classic next year? After all, just because you buy them in a market minus the "flying chequebook" doesn't mean they won't run as fast, and the classics are still worth as much as last year.

Then when things pick up I will sell it on to Godolphin so Saeed can have a year to slow it down as a 5 y/o then they can retire him and get less stud fees, atking longer to recoup what they paid me!

Partnership?  lol
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giddyupgaz
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2008-Dec-20, 06:33 AM

Agreed the cover was straight from Darley, almost every cover has been direct from a marketing firm operating for a major farm for some time, except for the odd racing shot.
All racing/breeding magazines have been run this way for some time and I am sure that Bluebloods is still under the same ownership at the moment as they have been for the last few years. Magazines are fuelled only by the advertising they have in place, over the counter sales and subscriptions are only an offset amount that would barely cover postage and printing, the real money is (and always has been) from advertisers, and now more than ever they are demanding more for their advertising dollar. This means more front covers, more say in editorial (read advertorial, it is another way of ensuring the advertiser stays on board and gets to preach the message they need to) and more say in the look.
No magazine could survive with open and honest editorial, would Coolmore advertise in a magazine that told the truth about their lack of success bringing out under-performed and over priced American/European stallions year after year, or Darley with an article about their total lack of success with Shuttle stallions from obscure families? Not a chance in hell, it is also why their is never any real articles on the sales companies and their ongoing issues, they too are much needed and relied on advertisers so will be pandered to with prettied up articles to show us all how good they are to all and sundry (not the vibe you get walking the grounds of any of the sales at all).
And I do have first hand experience in this field, this is not just an observation here.

Just my 10 cents worth
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Hillbilly
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2008-Dec-20, 04:07 PM

The entry fees for Classics haven't decreased at all mate. Not sure that Sir Micky is dropping his rent either. TM I think we have more chance with a moderately priced American sprint bred 2yo sent to James Best. Maybe something from the bargain basement "knackery section" of the sales. Plenty of low level stock will never make it to a racetrack in the current financial climate and it wont be because they can't run. Mare owners are rumoured to be knocking off foals so they don't have to cough up for the live foal guarantee.

Keep renting might be good for now. My ear to the gound in real estate says there will be a flood of properties on the market in the New Year. Our place went to a barrister. They are having a field day with all the Financial Sector lawsuits currently in process. People in unfashionable occupations like teaching and nursing are currently grinning from ear to ear. Some jobs are obviously safe - But not ALL railway jobs. 

Who's this "Silly" character anyway Mr Raven?  lol
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