I must say very few things are done right in this state at the moment, but I honestly feel the Pinky ad campaign actually was a brilliant one.
http://www.thinktv.com.au/media/Case_Studies/RTA_Case%20Study_Jun08_2.pdfIt played it's part so that 2008 was the lowest ever recorded death toll in history of the state if you look at it in terms of deaths per 100,000 of population at just 5.7 deats/100,000 which has been as high as 28.95(of course before compulsory seatbelts and drink-driving laws etc).
http://www.rta.nsw.gov.au/roadsafety/downloads/100yearson1.pdfhttp://www.thewest.com.au/aapstory.aspx?StoryName=540969NSW has recorded its lowest annual road toll since the Second World War, as the number of people killed on the state's roads declined for a sixth straight year.
The 2008 road toll was 395, 40 fewer than last year, and 30 per cent lower than the 561 killed in 2002.
NSW Roads Minister Michael Daley said the toll was a 64-year-record, and the first time it had fallen below 400 since 1944.
"This is the sixth year in a row the road toll has gone down in NSW, which hasn't happened since records began 100 years ago," Mr Daley said.
"This is despite there being 15 times as many vehicles, 11 times as many licensed drivers and double the population on our roads since 1944.
"There will be 40 people today enjoying New Year's Day with their families who may not have otherwise have been able to do that if the road toll hadn't been reduced from last year."
The continual reduction in road deaths was a drastic turnaround since 1978, in which 1,384 people were killed during the days before random breath testing, he said.
More illustrative of the downturn is that the 2008 fatality rate was just 5.7 deaths per 100,000 people, the lowest since records began in 1908.
The state was now catching world leaders such as the Netherlands, which records just 4.5 deaths per 100,000 people, Mr Daley said.
Although some might also say not being able to get above 40kph within the sydney basin might help as well.
But the raw figures are pretty amaizing.
Not sure what the other states Death tolls were but at 5.7/100,000 equivalent figures are
Vic 298
QLD 239
SA 90
WA 121
TAS 28
NT 12
ACT 19
One thing I did not realise was that at one stage there was on average nearly 10 people every day killed on the roads in this country.
