Racehorse TALK

G'day Gaz

Quite a nice looking website mate, you should be proud of it.

Firstly, your home page is a bit bare. Simple is good, but your site is probably a bit too simple on the home page. You have gone to the effort of attracting people to your site, you need to now make it worth their while. It took me a total of 8 seconds to read the entire content of your home page. You need to supply them with more information.

If you can't think of additional information, consider putting the "Service" information on your home page, and/or "About Us" information. Your home page is the most visited page on your site, so you need to make it the most useful page. You have lots of spare space on the home page. This spare space is prime realestate, you need to make the most of it. The less someone has to click through your website to get to where they want to go the better.

Also consider putting your contact email on the home page, the more people see your email, the more likely they are to contact you.

Consider putting a photo of yourself on one of the pages. It gives people confidence knowing that they are dealing with a genuine person, rather then just someone hiding behind a computer and email address.

Ok, now for search engines. I see you are already listed on google, and in Australia, for the term "Bloodstock" you are listed about 33rd. Which for a new website is pretty good. What you want to do is to try and improve your position on the ladder. To do this, you need to try and build up as many backlinks as you can. Backlinks are links from other peoples sites, redirecting them to your site. The more links you have the better, but a quality link on say the home page of racenet, is probably worth more then a say a dodgy link on a very small website. You want to be getting your link on quality sites that recieve lots of traffic.

Links do two things, they build up your search engine ranking, but they also help drive people to your site, as they are a form of advertisement. You need to focus on getting links to your site. To do this, contact other racing websites that have links pages. List their website on your links page, and send them an email telling them that you have listed them and asking if they would consider placing a link on their website to your site. This does two things, first of all, 9 times out of 10 the person will view your website, which is good. Then they will consider adding the site to their links page.

If you know people that have websites, ask them for a link. More linsk the better, but you want to try and get quality links as well.

Cheers

Jake