The problem with NSW racing and the Everest concept is the marketing.
For a long time, tradition has shaped racing. Now it is follow the money and rent a crowd. We had the Golden Rose, then all into the QE stakes and Championship. Now it is the Everest.
As a Sydneysider, I can remember the major carnivals being promoted etc. The Epsom, Metropolitan etc used to be the culmination of the spring and have a very healthy crowd. Last week, the crowd was disappointing but as one member said it was good in some ways that the ATC is not promoting these days as atmosphere was pleasant without the party crowd.
The ATC need the party crowd to inflate the figures to prove their concept works. That is why the promotion of other race meetings have suffered.
The Slipper, Rose or any major races at Rosehill are now an afterthought. This is the issue with racing in NSW. Vlandys had a great success with Championship, Everest and prizemoney etc. However, they need to promote the other carnivals too as it will be healthy for racing.
Melbourne still runs rings around Sydney as a whole with its spring carnival and Melbourne Cup being the race that stops the nation.
When Winx retires, most of the Australian public would be switching off races until the Cup. The gloss has worn off the Championship due to the promotion of the Everest. As a punter and sports lover, I would love if there is a unified approach to the carnivals as racing will be the winner.
If you ask any major sports lover, a list of their top 3 or 5 events to watch in Australia, Melbourne Cup is probably the only racing event that will make the list.