No one is telling us this
No wonder the media are so beholden to the party line from Druitt Street.
Sydneyís commercial media outlets are among the biggest winners from Saturdayís Everest race meeting. In the weeks leading up to the race, three advertisers spent almost $900,000 on print, radio and television ads.
Marketing and media firm Ebiquity put the spend by betting agency TAB, the Australian Turf Club, and the Australian Jockey Club at $867,000, mostly in Sydney media, with much smaller spends in Brisbane and Melbourne, and smaller again in Adelaide and Perth.
The Sydney Morning Herald had almost daily ads, including four front and back page ads, in the two weeks leading up to the race. The Herald and The Daily Telegraph both carried wrap-arounds and lift-outs dedicated to detailed coverage of the race.