Here is an update from TopBetta:
Here is a general note to let you all know that the Global Tote is about to kick off with our first meeting to bet on Newcastle gallops on Tuesday next week (the seventh) and some of the details. What we’ve decided to do is get up and running and start betting in a bit of a gradual process; all the backend functionality has and is being exhaustively tested and will be as ready to go as much as it possibly can (and then some) before being live.
To ensure everything runs as smoothly as possible, we thought just focusing on the one meeting per day initially is the best option.
So in some ways it is a 'soft launch', but it definitely won’t be treated that way as it will be serious betting.
Looking ahead, Wednesday’s meeting will be Sandown and I’ll let you know what Thursday, Friday and Saturday are early in the week; hopefully Saturday could even be both Sydney and Melbourne.
As far as marketing goes, we’ll be doing heaps of promos, emails, texts etc to the Topbetta database like free bets on the Global Tote etc, Dynamic Odds are doing a stack of things, Racing and Sports and 12Follow will also have plenty of coverage as will our affiliated sites