Mountain Races: can we have some audited accountability of the hype, please
The dare-to-be-great marketing machine beholden to RacingNSW is overwhelming common-sense assessments of the impact of the new mountain raceday.
Now two years old but 'reportedly' rivalling the Mexican Cup for top-spot on the national racing calendar.
There are too many loose ends to the story to give the well-coordinated hype much credibility.
No one knows how many tickets were sold in the Kosciuszko lottery or who bought them.
The addition of the Kosciuszko to the Everest program may have boosted crowd numbers on Saturday making suspect the comparison with 2017. 2KSKY reported bus-loads of country folk in town for the day.
The media post mortem today is full of tantalizing tit-bits.
Why would 'independent' journalists would toe the party line so faithfully un-qualified.
The crowd was up just under 20 per cent from the first running of The Everest, ................It was remarkable result considering it was a showery afternoon.
“In two years, The Everest has joined the biggest and most traditional sporting events in Sydney,” .... “It is already bigger than day-night cricket, Twenty20 cricket, Swans games and NRL finals at Moore Park.
“The only thing that I can compare it with is the Test at the SCG. It is up there with State Of Origin, the Bledisloe Cup Test and the NRL grand final. That is exclusive company in Sydney sport.
..........................delighted with the betting turnover, which was particularly strong for the country-only slots race the Koscuiszko. "The Everest continues to go from strength to strength, but the Kosciuszko was the third biggest betting race on the program, which shows its engagement around the state,".
Luckily for most of us the Terrorgraph has pay-walled this story:
McAvaney: Everest carrying racing to a new place
Game changer JUST as World Series Cricket changed cricket forever, revered sports broadcaster Bruce McAvaney claims The Everest is revolutionising racing like he has never seen before
Over at the SMH is a story that begs some questions about the possible availability of free-ticket entry to the members stand.
Full stands, party mood as Sydney’s premier raceday scales even greater heights
If you looked up at the old stand at Randwick on Saturday, it was full before race four, which just goes to show how engaged the crowd was with the races.
The younger-set are in the marketing sights but may not be saviour-gamblers
The public area was once again dominated by under 35-year-olds, which opens the sport up to a new market. It is something Sydney racing hasn’t had this century and hopefully it will help convert a few into more regular raceday fans.
In just two years, The Everest has changed the culture and perception of racing and attracted a new, younger audience to the sport.
“We wanted to engage the next generation and we have...........” “We have only just began"
The Everest meeting was a showcase window for racing ...... its strength was that 78 per cent of the (non-members) public tickets were sold to those aged 35 and under. “Any sport in the world that had that level engagement in that younger age group would be amazed,” [no mention of any free members tickets]
Administrators may be reading too much of what they like to see
Randwick's $10 million war-chest to make The Everest even bigger
Racing NSW and the Australian Turf Club are set to open a $10 million war chest to expand Royal Randwick's facilities so they can grow The Everest meeting after another phenomenal success in the second running of the race on Saturday..................a further makeover to make sure anyone who wants to get to the races can be accommodated at the track.