Racing broadcast media services are mainly low-grade time and marketing filler
At the basic plain-facts level – talking to participants – the racing media is excellent and at times unusually prescient in selecting those worth interviewing ‘late’.
Beyond ‘plain facts’ the quality of broadcast racing commentary is low grade – there is too much ‘filler’ supplied by a raft of hangers-on expounding questionable inside and expert knowledge.
None of the commentators ‘tipping’ are voluntarily accountable for what they tip – they should be routinely.
I have reservations about any broadcast racing media segments sponsored by ‘bookmakers’ – this should not be permitted ever risking sponsorships and ads paid by likely beneficiaries of ‘new policies’.
A base level of unaccountable nonsense in my mind is about RVL’s r.com – these commentators are apparently required to ‘present well’ while smiling and laughing incessantly. Overdressed to the nines in expensive suits and ties et al, possibly supplied by commercial sponsors, these presenters are apparently bound to smile perpetually while decidedly ‘unsmiling’ events unfold about them.
Things in NSW are different.
Potential advertisers have presumably done market research on dominant audience segments for 2KSKY.
The apparent results are disturbing as reflected in the character of ads repeated ad-nauseam on 2KSKY – as well as ‘naked golfers needing new balls’ there are ‘f*** me’ customers without a ‘diary’ lamenting conflicting schedules of sporting and family interests, ...and that says nothing of an inclination to advertise ‘over the phone loans’ to listeners needing ‘quick cash’ and to punters with money to 'buy a horse'.
Who would want to be in the target audience?
The annoyances do not end with ads that no one would pay much to have broadcast.
The is no diversity of the ‘experts’ paid to give tips – same old same old on the same day .........none with any voluntary accountability of their success-rate (except when they get one right).
Unbelievably some contracted to ‘call the races’ are assumed to also have the expertise to be ‘tipsters’ – all of this presented in a pre-scripted patter that suggests said ‘caller’ is on top of the game spruiking ‘knowing relevancies’ – but again without any routine disclosure of their success rate.
Not listening is not an option. The ‘plain facts’ are essential to have on race-day – it is just that these essentials are gems among the tide of unaccounted opinion that is just filler from presenters presumably paid for ‘hot-air’ time but never accountable.
There has to be a better media product excluding the filler nonsense.
The concern is that the last thing the administrators would want is anyone being objective – declaring some races to be complete raffles because they are unlikely to be run fairly.
Last week I nominated -- Race 7 in Sydney should not be run and all day there are inflated fields of 'off-season' horses......even with the favourite winning, the F4 paid $45,000 when 18 ‘country classic’ horses ran over 2000m and on race 6, over 1200 with 13 starters, the F4 paid in excess of $50,000.
This is just not the quality of administration, broadcast quality and media accountability that punters deserve.
.............no wonder we are deemed deserving of only ‘new balls’ and ‘f*** me’ advertising clichés.