RACE CLUBS LOSING THE BATTLE FOR THE ENTERTAINMENT $
THE battle for the entertainment dollars is huge these days. How can race clubs compete?
Just compare the track and the licensed club. There are dress regulations at the track, you have to pay to go through the gate and the right to lose your money, if you want to have a drink then there is either the designated driver required or you have to pay taxi fares and wait on ranks filled with drunks after the last; then if you want to enjoy a beer and something to eat you are asked to pay ridiculous prices.
At your club there are no such dress regulations, a courtesy bus (on most occasions) is provided to and from your home, drink and food is discounted and you don’t pay to go through the door for the privilege of losing your money.
It’s a no-win situation for the race clubs who have to rely on big days to break even. And on some of those, which are devoted to the young members and trying to get the lost generations back to the track, the ‘oldies’ (for the want of a better word) on most occasions dodge the days like the plague.
Special days devoted to younger players are gold mines for the club’s food and beverage income but how much do they bet?
Friends recently attended a midweek city race meeting and told of paying a ridiculous amount to go through the gate and similarly atrocious prices for food and drink. To make matters worse they said you could have fired a canon through the public areas and the betting rings without risk of hitting anyone.
Tough times ahead for racing but dwindling racetrack attendances aside the situation where the average age of those who bet the most is getting older needs to be addressed before it is too late.
Some wonderful points there and so are the answers